Who is Nova Dayne & Co. ?

My name is Natalie Dayne and I am the executive assistant to Nova the Paw-ntrepreneur, My full of energy, adventurous border collie mix!

When Nova was a puppy, I found myself constantly washing her leashes and collars due to her adventurous spirit - whether she was running through the dirt and trees, swimming at the beach, or worst of all… peeing on her leash. Real executive behaviour.

Switching to waterproof leashes and collars helped some of my struggles… but her collars would gradually loosen, leading me to constantly tighten them or worry she might slip out. I searched and searched to find a quick release waterproof martingale collar and thought to myself they shouldn’t be this hard to find… so we designed our own!

At Nova Dayne & Co. our mission is to bring you dog gear that keeps up with real life and we don’t believe in compromising on style.

Nova and I can't wait to share our products with you and your adventure-loving pups :)